Cracking Generation Y's Engagement Code -
what's it all about?

At GAIA Insights, we're all about getting the next generation of talent to contribute to your bottom line.

Your Challenge

Largely comprising of individuals born between 1980 and 1995, Generation Y represents an increasing share of the global workforce – some forecasts project as much as 75% by 2025. Yet, many people managers fail to engage Gen Y because they do not understand them. Instead, they find that traditional mechanisms do no longer work to motivate, reward, develop and retain the younger workforce. Consequently, managers and HR professionals tend to feel overwhelmed and wonder how to create an employer value proposition that resonates with Generation Y talent.

Our Solution

In order to alleviate the pain, we came up with a model that explains how to crack Gen Y's engagement code and to keep them engaged, both short- and long-term. Based on our in-depth experience working with corporate talent over many years, based on extensive research by various sources and first-hand input from Gen Y talent, we came up with 9 key elements that can make or break employee engagement. While these factors might well be the same for all generations in the workplace, the way how we leverage them can trigger different levels of engagement.

Enhancing Your Leadership DNA

Rather than trying to slam this model on top of the many corporate policies and guidelines that already exist in the workplace, we are aiming to integrate it into existing processes in a way that allows business leaders to stay compliant with their organizational requirements while at the same time fine-tuning their behaviors to become more effective managers. It typically starts with a mindset shift and a bit of practice until deciphering Gen Y's engagement code and catering to it becomes part of your leadership DNA.

Leveraging the Performance Review

Looking at the annual employee cycle, the performance review actually is a great starting point. Not only because it can boost Gen Y engagement (if done right!) but also because it has a direct impact on employee commitment and retention - both areas that many managers struggle with Generation Y. In order to better equip both parties involved in the performance management process, the manager as well as the Gen Y employee, we created a number of toolkits specifically designed for different target groups:

Senior Managers - experienced people managers who want to conduct more effective performance reviews with their Generation Y employees

Gen Y Managers - first-time managers who are eager to learn how to conduct effective performance reviews and to demonstrate their leadership skills

Gen Y Associates - Gen Y employees who want to prepare themselves for an effective performance review and to get the most out of it for their career

Select the toolkit that's right for you and learn more about it by clicking on the navigation links above.

Questions? Do not hesitate to contact us. We look forward to hearing from you!

GAIA Insights GmbH
Tel +41 79 847 1595
Email info@gaia-insights.com
Skype gaia-insights

Or click on the social media icons below to engage with us.

We are here to help you ENGAGE – DEVELOP – RETAIN Generation Y talent.

 

SeitenContent/ctc04_07.png

You want to leverage the annual performance review to boost the engagement of your Generation Y talent or to advance your career?

Check out our toolkits specifically designed for different target groups:

Senior Managers - experienced people managers who want to conduct more effective performance reviews with their Generation Y employees

Gen Y Managers - first-time managers who are eager to learn how to conduct effective performance reviews and to demonstrate their leadership skills

Gen Y Associates - Gen Y employees who want to prepare themselves for an effective performance review and to get the most out of it for their career


gaia_content_master_03.jpg

About the Author

The author of these toolkits, Martina Mangelsdorf, is a thought leader in multi-generational talent management. She is the founder of GAIA Insights, a boutique firm specialized in engaging, developing and retaining the next generation of talent. Prior to launching her own company, Martina gained more than a decade of experience as a Human Resources leader in Staffing, Talent Management and Leadership Development in multinational corporations covering multiple geographies. She is truly passionate about developing people and has trained myriads of managers throughout her career around the globe. She is also the author of two German books: "30 Minuten Generation Y" (Gabal Verlag 2014) and "Warum sollte ich für Sie arbeiten?" (Campus Verlag 2015).